1- The usage of Cotion in business 2- Effective Communication with the audience and increasing the motivation to buy a product are every business concerns. 3- It’s important to Reduce marketing costs along with increasing customer engagement. 4- Cotion introduces appropriate solutions, without trying to impose any choices. 5- Cotion can be a digital catalog of a company, also by eliminating printing costs, introduces organization to consumers in an audiovisual way. 6- It can be broadcast on all online and offline platforms without location and time limitations. 7- Cotion is the tool to promote a business in the virtual world.