1. Descriptive animation (Cotion) is a good medium for creating dialogue and raising awareness. 2. Comparing descriptive animation with traditional methods in market engineering: 3. Printed catalogs: 4. According to a Business Week study, only one out of 10 bank services marketing catalogs makes it to a customer’s hands. 5. And only one out of every four which reach the customers, are actually read. That is, in the best case scenario, this method has a dismal efficiency of only 2.5%. 6. Whereas the efficiency of Cotion animation is estimated at 15-32%, depending on where and how it is published.